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Amazon's Best Sellers Rank and Movers & Shakers UK

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  Here at Amazon , we keep track of which items are selling the best and which items are moving up and down in rank the most. This information is valuable not just to us as a company, but also to shoppers who want to know what's popular and what's on the rise. Today, we're going to take a closer look at our Best Sellers Rank and Movers & Shakers UK lists. What is the Best Sellers Rank? The Best Sellers Rank (BSR) is a constantly updated list that shows how well an item is selling on Amazon relative to other items in our catalogue. The BSR is calculated by looking at sales over a rolling 24-hour period and comparing that data to other products in our catalogue. Items with a higher BSR are selling better than items with a lower BSR.  The BSR appears on every product detail page on Amazon, so it's easy for customers to see which items are selling well at any given time. You can also find the BSR for an item by searching for it on Amazon.co.uk and then selecting "S...

Amazon Mover and Shakers: What's on the Rise?

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  We all know Amazon is a powerhouse when it comes to e-commerce. But did you know that they also release a list of their bestselling items every day? This list is called the "Movers and Shakers" list, and it's a great way to see what products are on the rise. Let's take a look at some of the items that are currently shaking up the charts! Instant Pot DUO60 6 Qt 7-in-1 Multi-Use Pressure Cooker This handy little appliance is taking the cooking world by storm! The Instant Pot can pressure cook, slow cook, sauté, steam, and make yoghurt--talk about versatile! It's no wonder this item is currently sitting at the top of Amazon's Movers and Shakers list. Seventh Generation Liquid Laundry Detergent, Unscented, 82 Loads Seventh Generation is a popular eco-friendly brand, and this laundry detergent is one of their bestsellers. It's made with plant-based ingredients and is free of synthetic fragrances, dyes, and other harsh chemicals. Plus, it's gentle enough f...

What is Global Ecommerce?

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  You may have heard the term "global ecommerce" before, but what does it actually mean? In short, global ecommerce refers to the buying and selling of goods and services online between businesses and consumers in different countries. It's a form of cross-border ecommerce, which is simply ecommerce that takes place between two countries. With the advent of the internet, global ecommerce has become increasingly commonplace. Thanks to platforms like Alibaba, Amazon, and eBay, businesses of all sizes can reach new markets and sell their products to customers around the world with relative ease. And with more and more consumers shopping online for items from overseas, the opportunities for businesses to tap into new markets are only increasing. Why Global Ecommerce is Growing There are a number of reasons why global ecommerce is growing at such a rapid pace. First and foremost, the internet has made it easier than ever for businesses and consumers to connect with one another...

How to Market Your Ecommerce Store

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  You've finally done it. You've built your ecommerce store and put all of your products online. But now what? Just because you have a store doesn't mean that people will find it or that they'll want to buy what you're selling. In order to succeed, you need to put some thought into how you're going to market your ecommerce store. Luckily, we're here to help. Keep reading for our top tips on how to market your ecommerce store. 1. Start with a plan. The first step in marketing your ecommerce store is to sit down and create a plan. What are your goals? Who is your target audience? What budget do you have to work with? Once you have answers to these questions, you can start to formulate a plan of attack. Trying to market your store without a plan is like trying to build a house without a blueprint—it's just not going to work. 2. Make sure your site is optimized for SEO. One of the most important things you can do when marketing your ecommerce store is make ...

6 Ecommerce Marketing Strategies That Work Like a Charm

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  If you're running an ecommerce business, you know that marketing is essential to your success. After all, what good is having a great product if no one knows about it? The good news is that there are a number of tried-and-true ecommerce marketing strategies that can help you get the word out and drive sales. Here are six of the best. 1. Invest in SEO If you want people to find your ecommerce store, you need to invest in SEO. Search engine optimization is the process of making your site more visible in search engine results pages (SERPs). This is important because the higher your site ranks, the more likely people are to click through to it. And when people do click through, there's a good chance they'll make a purchase. To get started with SEO, do some keyword research to find out which terms people are using to search for products like yours. Then, use those keywords throughout your site, including in your product descriptions, blog posts, and meta tags. 2. Use Google S...

Content is Key for Digital Retailers

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  In the world of digital retail, content is key. Tesco, one of the largest retailers in the UK, knows this well. They are constantly tweaking and improving their website and online presence to make sure they are providing their customers with the best possible experience. A recent content audit revealed some areas where Tesco could improve, and they are now working on making those changes. One of the most important aspects of any ecommerce site is the search function. Users need to be able to find what they are looking for quickly and easily. Tesco has been working on improving their search function and they have seen a significant increase in sales as a result. Another important aspect of ecommerce is analytics. Retailers need to be able to track what users are doing on their site so that they can improve the user experience.Tesco has implemented a new ecommerce analytics software that has helped them better understand their customers and make changes accordingly. What is a Conte...

Maximising Enhanced Brand Content on Amazon

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As an ecommerce marketing agency, we are often asked about what types of content work best on Amazon product pages. One content type that tends to perform particularly well is Enhanced Brand Content (EBC). In this blog post, we'll explain what EBC is and how you can use it to increase your product sales. What is Enhanced Brand Content? Enhanced Brand Content is a feature that allows brands to add rich media (such as images, videos, and infographics) to their product pages. This rich media can be used to showcase the features and benefits of a product in a more engaging way than traditional text-based product descriptions. How Does EBC Help Increase Sales? EBC helps increase sales by making it easier for shoppers to learn about a product and its key features. This is particularly important on Amazon, where shoppers typically make purchase decisions quickly and without extensive research. By providing shoppers with all the information they need up front, EBC can help increase conver...