Maximising Enhanced Brand Content on Amazon

As an ecommerce marketing agency, we are often asked about what types of content work best on Amazon product pages. One content type that tends to perform particularly well is Enhanced Brand Content (EBC). In this blog post, we'll explain what EBC is and how you can use it to increase your product sales.

What is Enhanced Brand Content?

Enhanced Brand Content is a feature that allows brands to add rich media (such as images, videos, and infographics) to their product pages. This rich media can be used to showcase the features and benefits of a product in a more engaging way than traditional text-based product descriptions.


How Does EBC Help Increase Sales?

EBC helps increase sales by making it easier for shoppers to learn about a product and its key features. This is particularly important on Amazon, where shoppers typically make purchase decisions quickly and without extensive research. By providing shoppers with all the information they need up front, EBC can help increase conversion rates and decrease instances of "buyer's remorse."

In addition, EBC can also help increase the visibility of a product on Amazon. This is because products with EBC are eligible for additional search placements, such as the "Shop the Look" carousel.

How Can I Use EBC for my Products?

To take advantage of EBC, you'll need to create a brand profile on Amazon. Once you've done this, you'll be able to submit your rich media content for review by Amazon. If your content is approved, it will be added to your product page(s) within 5-7 business days.

If you're not sure where to start with your EBC content, our team of ecommerce marketing experts can help! We can work with you to develop creative that accurately represents your brand and resonates with your target shopper. Contact us today to learn more. 

Conclusion:

EBC is a powerful tool that ecommerce brands can use to increase visibility and sales on Amazon. If you're not sure where to start with EBC, our team of ecommerce marketing experts can help! We can work with you to develop creative that accurately represents your brand and resonates with your target shopper. Contact us today to learn more.


Location: United Kingdom

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