10 Amazon Advertising Tips That Are Borderline Magic

 As an Amazon advertiser, you know that there is always more to learn in order to stay ahead of the competition. In this post, we'll be sharing 10 tips that will help take your advertising to the next level – tips that are borderline magic! By following these simple steps, you'll be able to see a significant improvement in your results and start smashing your goals. So without further ado, let's jump right in!


Audience: Amazon advertising, Amazon advertising UK, AMS Ads Blog Post Title: 10 Amazon Advertising Tips That Are Borderline Magic


1. Know your Amazon advertising options

As an Amazon advertiser, you have a few different options when it comes to advertising on Amazon. You can run Sponsored Products ads, Sponsored Brands ads, or a combination of both. It’s important to understand the difference between the two ad types so that you can decide which one is right for your business goals.


Sponsored Products are product-targeted ads that appear in search results and on product detail pages. These ads are designed to promote individual products and drive sales.


Sponsored Brands are brand-targeted ads that feature your brand logo and up to three of your products. These ads appear at the top of search results pages and can help increase brand awareness and consideration.


2. Choose the right keywords

One of the most important aspects of running a successful Amazon advertising campaign is choosing the right keywords. Keywords are the terms that customers use when they’re searching for products on Amazon, and if you want your ad to appear in front of them, you need to choose keywords that are relevant to your product and your target customer.


There are a few different ways to research keywords for your Amazon advertising campaigns. One way is to use Amazon’s own keyword tool, which is free to use and can give you some great ideas for keywords to target. Another way is to use a third-party keyword research tool like Merchant Words or SEMRush. These tools are not free, but they offer a more robust keyword research experience.


Once you have a list of potential keywords, it’s important to test them out to see which ones perform the best. You can do this by running a few different ads with different keyword variations and then tracking the results to see which keywords generate the most clicks and sales.




3. Create catchy headlines and ad copy

Once you have your target keywords, it’s time to start creating your ad headlines and copy. The headline is the first thing that customers will see when your ad appears, so it’s important to make it catchy and attention-grabbing. Try to include your target keyword in the headline so that customers know what your ad is about right away.


Your ad copy is the second thing that customers will see, and it’s your chance to further explain what your product is and why it’s worth their purchase. In your ad copy, be sure to highlight the features and benefits of your product that are most important to your target customer. You can also include a call-to-action (CTA) in your ad copy to encourage customers to take the next step and click on your ad.


4. Use high-quality images

Another important aspect of creating a successful Amazon ad is using high-quality images. Customers are visual shoppers, and they want to see clear, bright, and aesthetically pleasing images before they make a purchase.


When selecting images for your Amazon ads, be sure to use product images that are high-resolution and professional-looking. You can also use lifestyle images to show your product in use, but be sure that the image quality is still high. And if you’re running a Sponsored Brands ad, be sure to include your brand logo in the image so that customers can easily recognize it.


5. Set the right bid amount

The bid amount is the amount of money that you’re willing to spend per click on your ad. When setting your bid amount, you want to strike a balance between getting your ad seen by as many people as possible and not overspending your budget.


One way to determine the right bid amount is to start with a low bid and then increase it incrementally until you start to see your ad appearing in front of more customers. You can also use Amazon’s automatic bidding feature, which will set your bid amount for you based on your desired ad placements.

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