Paxcom UK

  If you're running an ecommerce business, you know that marketing is essential to your success. After all, what good is having a great product if no one knows about it? The good news is that there are a number of tried-and-true ecommerce marketing strategies that can help you get the word out and drive sales. Here are six of the best. 1. Invest in SEO If you want people to find your ecommerce store, you need to invest in SEO. Search engine optimization is the process of making your site more visible in search engine results pages (SERPs). This is important because the higher your site ranks, the more likely people are to click through to it. And when people do click through, there's a good chance they'll make a purchase. To get started with SEO, do some keyword research to find out which terms people are using to search for products like yours. Then, use those keywords throughout your site, including in your product descriptions, blog posts, and meta tags. 2. Use Google S...

  In the world of digital retail, content is key. Tesco, one of the largest retailers in the UK, knows this well. They are constantly tweaking and improving their website and online presence to make sure they are providing their customers with the best possible experience. A recent content audit revealed some areas where Tesco could improve, and they are now working on making those changes. One of the most important aspects of any ecommerce site is the search function. Users need to be able to find what they are looking for quickly and easily. Tesco has been working on improving their search function and they have seen a significant increase in sales as a result. Another important aspect of ecommerce is analytics. Retailers need to be able to track what users are doing on their site so that they can improve the user experience.Tesco has implemented a new ecommerce analytics software that has helped them better understand their customers and make changes accordingly. What is a Conte...

As an ecommerce marketing agency, we are often asked about what types of content work best on Amazon product pages. One content type that tends to perform particularly well is Enhanced Brand Content (EBC). In this blog post, we'll explain what EBC is and how you can use it to increase your product sales. What is Enhanced Brand Content? Enhanced Brand Content is a feature that allows brands to add rich media (such as images, videos, and infographics) to their product pages. This rich media can be used to showcase the features and benefits of a product in a more engaging way than traditional text-based product descriptions. How Does EBC Help Increase Sales? EBC helps increase sales by making it easier for shoppers to learn about a product and its key features. This is particularly important on Amazon, where shoppers typically make purchase decisions quickly and without extensive research. By providing shoppers with all the information they need up front, EBC can help increase conver...

  In order to reach the widest possible audience with your E-Commerce Site , it's important to make sure that your site is optimized for global search engines. Luckily, there are a few simple steps you can take to ensure that your site is visible to searchers all over the world. 1. Do your research. The first step is to identify which countries you want to target with your eCommerce site. Once you've done that, you'll need to research the most popular search engines in those countries. Google isn't the only game in town; in China, for example, the most popular search engine is Baidu. Familiarizing yourself with the features and quirks of different search engines will help you better understand how to optimize your eCommerce site for them.  2. Use the right keywords. Once you know which search engines you'll be targeting, it's time to start thinking about keywords. Keyword research is a vital part of any SEO strategy, but it's especially important when you...