Everything you need to know about channel intelligence

 If you've been in the marketing world for any length of time, you've no doubt heard the term "channel intelligence." But what does it actually mean? And more importantly, how can you use it to improve your marketing strategy? In this post, we'll answer those questions and give you a few tips on how to get started. So read on!

Channel intelligence refers to the process of gathering data and insights about a specific marketing channel. This can include things like understanding what kind of content performs best on that channel, who the key influencers are, and what kind of campaigns have been successful in the past. Essentially, it's about understanding everything you can about a particular channel so that you can use it more effectively.

There are a few different ways to go about gathering channel intelligence. The first is to simply keep track of your own performance on each channel. This means paying attention to things like how much traffic you're getting, what kind of engagement you're seeing, and what kind of conversions you're getting. This data can be extremely valuable in understanding which channels are working well for you and which ones aren't.

Another way to gather channel intelligence is to make use of tools like Google Analytics. These tools can give you a wealth of data about your website traffic, including where it's coming from, what kind of keywords are being used to find your site, and what kind of devices are being used to access your site. This data can be extremely helpful in understanding which channels are driving the most traffic to your website and which ones might need some work.

Finally, you can also gather channel intelligence by talking to other people in your industry. This could mean attending industry events, reading industry publications, or even just talking to people you know who work in marketing. By doing this, you can get a feel for what's working well for other companies and see if there are any new or emerging channels that you could be using.

No matter how you choose to gather channel intelligence, the important thing is that you make use of it. Once you have a good understanding of which channels are working well for you and which ones aren't, you can start to make adjustments to your marketing strategy. This could mean changing the way you use certain channels, investing more in some channels, or even discontinuing use of others. Whatever you do, just make sure that you're using your channel intelligence to improve your marketing strategy and grow your business.