Ecommerce website analysis tool: 9 user-driven tools & methods

 to help you assess your website


The ecommerce website analysis tools and methods we will discuss in this article will help you take a closer look at your website and identify areas that need improvement. By using these tools, you can make data-driven decisions on how to improve your website’s design, functionality, and overall user experience.


1. Google Analytics


Google Analytics is a free web analytics tool that gives you insights into your website traffic. With Google Analytics, you can track where your visitors are coming from, what pages they’re viewing, how long they’re staying on your site, and much more. This information can be incredibly valuable in understanding how users interact with your site and what changes you can make to improve their experience.




2. UserTesting.com


UserTesting.com is a paid service that allows you to watch real people use your website and provides valuable feedback on their experience. This can be an invaluable tool for understanding how actual users interact with your site and what areas need improvement.


3. Crazy Egg


Crazy Egg is a paid service that provides heatmaps of your website which show where users are clicking, scrolling, and hovering on your site. This information can be incredibly useful in understanding how users interact with your site and what changes you should make to improve their experience.


4. Pingdom Website Speed Test


The Pingdom Website Speed Test is a free tool that allows you to test the loading speed of your website. This is important because site speed is a key factor in determining your website’s overall user experience. A slow website can frustrate users and lead to higher bounce rates, so it’s important to ensure that your site loads quickly.


5. Google PageSpeed Insights


Google PageSpeed Insights is a free tool provided by Google that gives you insights into how well your website performs on mobile devices. This is important because more and more users are accessing the internet from their smartphones and tablets. As such, it’s crucial to ensure that your site is optimised for mobile devices.


6. GTmetrix


GTmetrix is a free tool that allows you to test your website’s speed and performance. This is important because a fast, responsive website is crucial for providing an optimal user experience.


7. WebPageTest


WebPageTest is a free tool that allows you to test your website’s speed and performance. This is important because a fast, responsive website is crucial for providing an optimal user experience.


8. YSlow


YSlow is a free tool that allows you to test your website’s speed and performance. This is important because a fast, responsive website is crucial for providing an optimal user experience.


9. Google Search Console


Google Search Console is a free tool provided by Google that gives you insights into how your website is performing in search results. This is important because it allows you to track your website’s organic traffic and identify any areas where you can improve your ranking.


By using these tools, you can gain valuable insights into your website’s performance and user experience. By making data-driven decisions, you can improve your website and provide a better experience for your users.

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