The easiest way to analyse your store data
Are you curious how your ecommerce store is doing? What are the most popular items? How much traffic do you get each day? Where does it come from?
If you’re looking for answers to any of these questions (or more), then you need to start analysing your store data. But, don’t worry, it’s easier than you think! In this post, we’ll show you the easiest way to analyse your store data.
So, if analytics intimidates or confuses you, read on! You won’t regret it.
There are two main ways to collect data about your ecommerce store: through manual tracking or through an analytics platform.
We recommend using an analytics platform because it’s easier and more accurate. Google Analytics is a popular, free platform that we recommend. However, there are other options available, such as KISSmetrics, Mixpanel, and Heap.
Once you have chosen an analytics platform, the first step is to connect it to your ecommerce store. This process will be different for each platform, but generally speaking, you’ll need to add a piece of code to your store’s codebase. Once that’s done, you can start collecting data!
Now that you’re collecting data, it’s time to start analysing it. The best way to do this is by creating reports.
Reports will allow you to see the big picture and spot trends over time. For example, you could create a report that shows you how much traffic your store gets each day, or one that shows you which products are the most popular.
Creating reports can be done in two ways: through the analytics platform’s interface or through code. If you want to get really technical, you can write code that automatically generates reports (this is called “reporting API”). However, most people opt for the easier route: using the platform’s interface.
To sum things up, here’s the easiest way to analyse your store data:
1. Choose an analytics platform (such as Google Analytics) and connect it to your store.
2. Collect data about your store’s performance.
3. Create reports to spot trends and see the big picture.
The process for exporting your store data into Excel is simple and only takes a few minutes. First, log into your store’s admin panel. Then, go to the “Reports” tab and select “Export Data.”
On the next page, select the type of data you want to export (e.g., orders, products, customers, etc.), as well as the format you want it exported in (e.g., CSV, XLSX, etc.). Finally, click on the “Export Data” button and your file will be downloaded onto your computer.
Once you have your data in Excel, you can start using all of the powerful features that Excel offers for data analysis. For example, you can use Excel’s built-in formulas and functions to calculate things like total sales, average order value, or customer lifetime value.
You can also use Excel’s Pivot Tables feature to quickly summarise and analyse your data in different ways. For example, you could use a Pivot Table to see which products are selling the most, which customers are spending the most money, or which regions are generating the most sales.
If you want to get even more out of your data, you can also connect Excel to other software programs like Google Analytics or QuickBooks. This will allow you to import even more data into Excel for further analysis.
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