eCommerce analytics tool to help grow your business

 If you're looking to take your eCommerce business to the next level, you need to start using analytics. Analytics can help you track your sales, understand your customers' behaviour, and make better decisions about where to focus your efforts.


There are a lot of different eCommerce analytics tools on the market, so it can be tough to know which one is right for you. To help you out, we've put together a list of the best eCommerce analytics tools to consider for your business.


1. Google Analytics


Google Analytics is a free tool that gives you insights into how people are finding and interacting with your website. It's essential for understanding what's working well on your site and what needs improvement.




2. Mixpanel


Mixpanel is a paid tool that offers more in-depth analytics than Google Analytics. It's especially useful for understanding how people use your app or website and for tracking conversions.


3. KISSmetrics


KISSmetrics is another paid tool that's similar to Mixpanel. It offers detailed insights into how people interact with your website or app and can help you track conversions and goals.


4. Heap Analytics


Heap Analytics is a paid tool that automatically tracks everything people do on your website or app. This makes it easy to get detailed insights into how people use your site or app and identify areas for improvement.


5. Clicky


Clicky is a free tool that offers real-time website analytics. This is helpful for understanding what people are doing on your site right now and for spotting trends as they happen.


6. GoSquared


GoSquared is a paid tool that offers real-time website analytics and insights into the behavior of your website's visitors. It's especially useful for understanding where your website traffic is coming from and how they're interacting with your site.


7. Woopra


Woopra is a paid tool that provides detailed, real-time analytics about your website or app's users. It's particularly helpful for understanding how people use your site or app over time and identifying areas for improvement.


8. Chartbeat


Chartbeat is a paid tool that offers real-time analytics and insights into the behavior of your website's visitors. It's helpful for understanding what people are doing on your site right now and for spotting trends as they happen.


9. FoxMetrics


FoxMetrics is a paid tool that offers detailed, real-time analytics about your website or app's users. It's particularly helpful for understanding how people use your site or app over time and identifying areas for improvement.


10. Google Tag Manager


Google Tag Manager is a free tool that helps you manage all of your website's tags in one place. This includes tags from Google Analytics, AdWords, and other third-party tools. Having all of your tags in one place makes it easier to track your website's data and make changes as needed.


11. Segment


Segment is a paid tool that helps you collect data from all of your marketing tools and then send it to the analytics tool of your choice. This is helpful if you're using multiple analytics tools or if you want to switch tools in the future.


12. LeadPages


LeadPages is a paid tool that helps you create landing pages that convert. It includes a built-in A/B testing tool so you can test different versions of your landing pages to see which one performs best.


13. Crazy Egg


Crazy Egg is a paid tool that allows you to see how people interact with your website. It provides heat maps and click maps that show you where people are clicking on your site and what they're interested in.


14. HotJar


HotJar is a paid tool that allows you to see how people interact with your website or app. It provides heat maps, click maps, and recordings of user sessions that show you what people are doing on your site or app and where they're having trouble.


15. UserTesting


UserTesting is a paid tool that allows you to get feedback from real people about your website or app. You can use it to understand how people use your site or app and identify areas for improvement.


These are just a few of the best eCommerce analytics tools that are available. If you're not sure which one is right for you, try out a few and see which one provides the most helpful insights.

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